The controversial “90 percent” local music policy that was implemented across all SABC radio stations by Hlaudi Motsoeneng is now coming to an end, as the public broadcaster ruled on Monday that he was in violation of his contract when giving the unauthorised press conference (below), resulting in a major financial loss for the company.
While Motsoeneng was celebrated for his stance on radical transformation within the SABC and was praised for taking measures to uplift the South African music industry, SABC interim board chairperson Khanyisile Kweyama says the 90 percent local content policy was simply not working.
“The 90/10% has been a source of revenue loss if implemented across all platforms,” says Kweyama. “There are certain channels that are quite high that have achieved 80% and we will not be saying to those channels regress to 50%.”
She continues: “We’re not going to wing it. We actually have quite a comprehensive policy that we’ve been looking at and drafting. Icasa (The Independent Communications Authority of South Africa) has got 80% and the 50% and we were going way above, 90/10 was way above Icasa."