Launched in 1980, the Roland TR-808 is known today as one of electronic music's most revolutionary instruments. It was instrumental to the development of house and techno, and is responsible for numerous pop and hip hop hits—more than any other drum machine ever made, actually.
And now, a New York City-based creative marketing agency has developed fully functional TR-808 inspired Adidas sneakers as part of the “Just for Kicks” creative challenge.
Called the Neely Air Roland TR-808: Disturb the Peace, the custom Mi Adidas shoes can actually be used to make beats. They feature a start/stop button, volume control, and six pre-programmed settings; we'd imagine a combination of kick, snare, toms, clap, cowbell, and hi-hat.
Unfortunately it really doesn't matter, as there aren’t any plans for the Neely Air to hit the production line as of yet. Though if by some miracle they do land on our feet, we can picture making beats on the way home from a sick night out, wirelessly uploading the loop to your desktop and opening on our DAW to tinker with later.
What a world that would be (if you ignore how awkward it would look to make beats on your shoes).
For now however, we'll simply have to dream, and oggle the incredible design of these babies with the pictures below.