In light of recent events, and you openly bashing us on social media, we’d like to take this opportunity to set some things straight between you, us, and those three letters that have caused so much fuss, EDM.
The basis of our news article was regarding your newfound respect for EDM and love of large-scale events. While it’s unfortunate that you think we’ve taken what you’ve said out of context, we respectfully disagree, and here’s why.
From the off, your column for Groove, much like our own article, is an overwhelmingly positive one; your glowing, childhood discovery of festivals giving way to Stereosonic’s clockwork-like organization, which leads to an unmistakably enchanted paragraph describing what you witnessed at the Australian festival:
“I was playing a smaller stage. I realized that this country is different than Europe when it comes to electronic music. But no time to compare: I finished my set and rushed to the bigger stage with the famous EDM artists. I was very curious. The difference was shocking. They played on a packed stadium-size open air main stage and the effect they had on people was unbelievable. Recognizing a famous melody from the first note the crowd screamed in pure ecstasy of happiness. The music was really loud and with all the screaming it sounded like a proper mass orgasm. The experience itself was truly amazing: In just five seconds each and every hand was up in the Sydney air. Everyone was unconditionally happy. I had never seen anything like that before. Will I ever be able to make so many people happy like that in just five seconds? Do I want to make them happy like that? It looked and felt like the most intense rock concert ever, but the people on stage didn’t play a single instrument. Sorry Jimi! They are DJs. Like me.”
You clearly state that the EDM experience at Stereosonic was a truly uplifting one and you admired the effect it had on the crowd - you were, in effect, blown away by its power. And that’s what our article was about. The fact that you go on to question whether or not your own music can ever have that effect on your fans only seems to further your amazement at what EDM can do to those who love it.
There has been much debate over EDM since its rise to stratospheric levels and everyone is throwing in their two cents worth. Much of the opinion that has come from “underground” artists has been quite negative. As journalists who often deal with the back and forth hatred between EDM and underground, it was refreshing, and surprising, to hear someone of your taste and calibre take a different stance and consider an alternative opinion, so we wrote about it.
So while you may not like what we wrote, once you put your opinion into the public sphere, you opened it up to critique and interpretation, which is something we were surprised you didn’t consider before publicly crusading against us.
Seth Troxler has openly shared his opinions on EDM, both positive and negative, and isn’t afraid to wear them. Can you say the same?
Let’s be honest, what you’re actually upset about is the Facebook post we wrote to accompany the news article. We admit that you have never said that you “love EDM” and we apologise for that. It was perhaps not the most appropriate post, but that does not then render our published article incorrect, nor does it mean the article contained any misquoting (because it didn't). We stand by that article. The fact that you’re posting and drawing attention to our Facebook post and not the article is, well, unfair. Why have we become the scapegoat because you’re seemingly now concerned that some positive comments you've made on EDM is going to somehow harm your reputation?
So let’s not get bogged down in semantics here, because essentially that’s what all this hullabaloo has boiled down to. We at Pulse have always been strong supporters of your career and your music, as have Mixmag, who you have also lashed out at. Sure, in the past there has been the odd article published on our site that you’ve clearly been unhappy with, because they contained opinions about you from other artists in the scene. Does that mean we shouldn’t publish them? No. Pulse is an editorial and news site and that equates to covering all topics in the world of electronic music.
Again, the news article we wrote was positive and the fact that it has been misconstrued as somehow negative by Radioslave, yourself and your fans is disappointing. Why can’t what you wrote be used to show the industry that EDM and the “underground” are both part of the same thing we all love and cherish: electronic music?
Stereosonic is such a popular and unique festival because it proves that you can have EDM co-existing alongside house music DJs such as Maceo Plex, Claude VonStroke, Solomun, and of course yourself. And if more people are made aware that DJs like Nina Kraviz can see EDM as an “amazing experience” then our scene as a whole will be far better off.
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