The BBC Sound of 2011 list is set up to highlight some of the most exciting music in the UK over the coming 12 months. The panel each submitted three entries in order of preference, with a strict regime that highlights talent rather than hype. The panel of 161 tastemakers is made up of website editors and bloggers, TV and radio hosts as well as music magazine editors, essentially those that determine the musical landscape of the country. 

The Longlist is: 
Clare Maguire
Esben & The Witch
Jai Paul
James Blake
Jamie Woon (photo)
Jessie J
The Naked & Famous
The Vaccines
Wretch 32

The top five will be ranked and revealed in reverse order in the week commencing 3 January 2011, with one act named each day until the winner is unveiled on 7 January.

For more info check the BBC here