When it comes to hosting events, experience goes a long way. Knowing how to bring all the elements together into one exciting and innovative experience can be the key to a long and successful career in event production, and Jsik Boubhot has experience in the truckloads.
The Isreali-born, South African-bred promoter has made his mark on the South African entertainment industry with a slew of top-class events and brands over his 20 years in the industry, which began with him bringing Boy George to SA at the age of 18.
Along with working on events like H2O, Spring Fiesta and Electric Circus, Jsik has helped in bringing some of the world’s best acts to SA including Deadmau5, Hardwell, Avicii and SHM, as well as Tiesto, Armin Van Buuren, Afrojack, Hardwell and Martin Garrix at Ultra SA.
With Ultra and Spring Fiesta taking the Best Festival Award at DMASA last year and this year respectively, Jsik Boubhot was hailed as the Promoter of the Decade at this year’s ceremony, giving much-deserved recognition to one of SA’s most successful event organisers.
We caught up with Jsik to find out more about his illustrious career in SA events.
Where did your passion for dance music begin?
Growing up I was surrounded by music, having many close friends who were DJs. I started doing dance events at a young age and my passion for music developed.
What has put your productions above the rest in South Africa?
From start to finish, every detail of the production is carefully created, giving our party goers a truly magical experience. We have had some of the biggest names in the world at our shows and hosted some historical tours, namely Swedish House Mafia’s “One Last Tour”.
You recently won the DMASA for Promoter of the Decade and Best Festival for Spring Fiesta. What made you choose event production as a career?
Doing events from a young age and seeing the pure enjoyment on people’s faces during my events inspired me to produce bigger and better shows and opened the path to my career.
After doing events for so many years, what keeps you motivated and inspired to continue creating world-class experiences for your patrons?
Getting positive feedback from my patrons keeps me motivated, seeing the constant enjoyment on people’s faces during my events encourages me to make my events bigger and better .
What are the three most important things to keep in mind when producing an event?
My main priority is patrons safety, this is the single most important aspect of any show. Creating an experience where patrons can escape their daily lives even for just a few hours gives me the satisfaction that I am succeeding in what I do. Carefully selecting the artists and music genres is also a top priority.
You have already hosted some of the world’s best acts at your events in South Africa. Who is your dream act that you are still yet to book?
My dream act would be Calvin Harris
What are your thoughts on the current party scene in South Africa/Johannesburg?
I think we have a thriving party scene, there are many up and coming producers and promoters doing some amazing shows. We have some very forward thinking and creative promoters in the scene.
You used to run Cameroon Clothing Stores, which were integral part of Johannesburg nightlife culture as it was a destination point for club and evening wear, party flyers and merchandise, as well as party ticket purchase/collection points. Can you tell us more about that time and how it influenced your involvement in the scene?
Those were the early days where we still called the events “raves”. We were the destination store and one stop shop to purchase your outfit, party accessories, and get your event tickets. This gave me a very personal connection with the industry and influenced my involvement from an early age. I was able to get the inside scoop on all the events, while gaining the knowledge of what people wanted.
You recently hosted Major Lazer at H2O. How was the party and what was the experience like having them in SA again?
The party was a success in true H20 style, Major Lazer having a live element and interacting with the crowd is always a crowd pleaser.
Are there any future plans of yours that we should keep an eye out for?
I have some very exciting shows coming up this year and next year will be H20’s 20 year anniversary with a special edition planned.
Tell us something people don’t know about you.
I enjoy traveling the world and exploring new places, but my biggest passion is good food!
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