Visa's latest attempt at ingratiating the "festival market" may be one of the worst ideas to ever come out of a brand partnership. At Laneways Festival in Australia last weekend, they introduced WaveShades, a contactless wallet system that's built into a pair of sunglasses.

Confused, but intrepid festivalgoers were given select pairs of sunglasses pre-loaded with $50 that they could spend at bars and restaurants around the festival grounds. Instead of reaching for your wallet or paying with your wristband, WaveShades want you to pay with your face...

Do we need to explain why this is a bad idea?

Wallets, drugs, dignity, friends, mind: all of these things are often lost while partying. But if there's one thing that's even harder to hold on to, it's sunglasses.

Why would Visa want you to load up your credit card information on what is the most commonly lost article of clothing? It makes no sense. With RFID wristbands, it makes sense to load money on them because they are tied around your wrist and you can't lose them. Even credit cards themselves are tucked into your ass pocket! 

Even this dude who was very obviously paid to write about the WaveShades struggled to make any sense of them. Perhaps a better idea would be a temporary flashtat that scans your credit card info. Or maybe a FindMySunglasses app. Or maybe just stick to credit cards....