The annual MEX Music Exchange takes places this week at the Market Hall in Grandwest. As South Africa’s premier entertainment economy Indaba, the MEX provides a platform for music business people, aficionados, marketers and musicians to share and discuss ideas and tackle problems within the music industry in South Africa, Africa and the World.

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Attendees will have the opportunity to engage in lectures and collaborative breakout sessions, in order to better the musical environment and share knowledge of music and its various components. The Music Exchange will focus on the importance of arts and culture, international trends, working in Africa, marketing, multi-media distribution mechanisms, and rights protection and how to be seen and heard in a local and global market.

In its sixth year running, MEX has invited a wide range of music professionals to give their talks and input for this year's conference. The speakers for this year include RJ Benjamin, Sipho Hotstix Mabuse, Siphokazi Jonas and Ebrahiem Inglis, amongst many others. From music producers and journalists to artist managers and music coordinators, this year's panels cover all aspects of the industry, giving experiential knowledge to the broad range of attendees.

Music Exchange plays a vital role within the music industry, in that it gives music enthusiasts direction and perspective in order to better themselves as well as their careers. One notable speaker for the proceedings is Brandon Bakshi, who in his 21 years at BMI (Broadcast Music Inc.) has signed acts like Daft Punk, Queen, Sade, Afrojack, Deadmau5 and Ellie Goulding. As the Executive Director of Writer/Publisher Relations for Europe and Asia, Brandon is a fountain of music business knowledge and will no doubt open the eyes and potential of the attendees. This is a valuable experience for anyone who is committed and passionate about music as a career. The MEX takes place it the Market Hall in Grandwest, Cape Town on the 8th - 9th September. Tickets are available from computicket at R200 for a two-day pass.

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