Apple has just launched their new streaming service 'Apple Music' and could now be one of the biggest competitors for other streaming services like Spotify. While in western countries the price for a monthly subscription is around $10, in the Philippines Apple Music offers streaming for only $2.99. But will Apple Music make a good start in Asia? We would like to take a look at the pros and cons of both streaming services and their different membership rates.
When Spotify launched their service in Asia in 2014, it didn’t seem to make much sense to offer music streaming at the same price, like for example in the U.S. So if you’re having trouble as a company selling subscriptions in Asia, one option could be to just lower the prices radically - which is what they did! Spotify started offering student half-price subscriptions in the Philippines at PHP129 ($2.86) and as a Globe subscriber you could even stream for only 20 cents a day. However, now that Apple Music has been launched, it only seemed reasonable for them to offer their service at similar rates. But what are the differences between the two streaming services?
Spotify can be used for free, but it comes with limited features like: streaming in lower quality, advertisement between playbacks, and not being able to pick particular songs. A premium membership costs about $2.86 in the Philippines, $4.60 in Malaysia, $6.18 in Hong Kong and $7.99 in Singapore.
Apple Music is offering their service with a free 3 month trial membership, after which you will automatically be charged. The rates for a membership are $3 in the Philippines, $5-7 in Indonesia and Thailand, $6-10 in Hong Kong and $7.50-11 in Singapore, depending on the different plans. In India you can even get a membership for only $2 a month!
At the moment, Apple Music in the Philippines is only available for iOS devices and if you consider that 9 out of 10 Filipinos are using Android devices, it could turn out pretty bad for Apple, since support for Android is supposed to arrive only in the next quarter. What also might be a problem for Apple Music, is that they’re currently missing partnership with local carriers like Globe and Smart. Spotify already has a partnership with Globe, while Deezer/Spinner is offered by Smart.
Spotify has already a fellowship of around 60 million member (15 million paying) all around the world, so we are thrilled to see if Apple can take over the market this time!