Goldenvoice, the promoter who puts on Coachella, and Red Frog, the company behind Firefily in Delaware, have announced a joint venture. Goldenvoice will help promote and produce Firefly, which is held annually at Dover International Speedway in Delaware.
The addition of Firefly to the Goldenvoice portfolio is massive as the company is already partnered or exclusively produces Stagecoach, the New Orleans Jazz and Heritage Festial, and FYF.
Goldenvoice president and CEO Paul Tollett will treat the new partnership in a similar fashion to the company’s other joint ventures. He tells Billboard: “Red Frog will still operate Firefly, because that’s what they’re best at and we will assist in any way we can, such as helping access talent, sponsorships, and any tricks that we’ve learned along the way to help a festival get to the next level.”
Goldenvoice is essentially investing in Firefly, but the financial details have not been disclosed at this point. Perhaps Goldenvoice will build permanent infrastructure for Firefly, as it has done in Indio.