Henry Johnstone, Sydney - Australia - on 27/6/12
Sydney DJ and producer Goodwill has taken aim at fellow industry figures Deadmau5 and DJ Sneak, accusing them of criticising artists such as Swedish House Mafia and David Guetta in order to "achieve hype and PR".
In a refreshingly honest rant of his own over at pagesdigital.com, Goodwill firstly says that he is unfazed by the fact that Paris Hilton played a track produced by himself and Hook N Sling at her recent DJ debut at the Pop Festival in Brazil, following a series of emails he received notifying him to the fact.
"Most of the emails start with 'What have you done?!!??!!” or “Paris is playing your record! You must be soooooo embarrassed!'," writes Goodwill.
"To be honest it came as no surprise that Paris played my record. Commercial acts like David Guetta and Will I Am play my records all the time. It is great promo. It is part of the reason I get to tour around the world and I thank them specifically for it on a regular basis. Most producers do not admit that. I am not scared to."
Though as the article continues, things really start to get interesting, as Goodwill outlines his opinion on why big acts like DJ Sneak and Deadmau5 have delivered such public outcries of late, firstly taking aim at house legend DJ Sneak.
"Am I defending Paris Hilton as a DJ? Not at all. I rarely think about all this. I just have a strong opinion on the haters. The goddam haters. They are always there."
"Lets take DJ Sneak and Deadmau5 as recent very public examples. I didn’t see anyone pointing out that Sneak’s recent rant about Swedish House Mafia was at the same time as he was releasing his latest mix CD. A coincidence? I think not. His name was splashed across every dance media for weeks. It would be uncool to point it out publicly though. Sneak is an ‘under-ground’ artist, so no one would ever call his bluff apart from the artists he criticises. I am calling his bluff right now. He is as much a part of the hype machine as the Swedish House Mafia is. Sneak needed column inches and the media outlets that reported his rant needed hits. The easiest way to achieve that is to take on the biggest act by calling them fakers. Nice one Sneak. I hope you sold a few CDs at least."
And then Joel Zimmerman:
"Moving right over to Deadmau5. There is no doubt he is talented. But his recent post HERE is typical of his narrow-minded views of DJs. Make no mistakes though. He criticises and rants to achieve hype and PR. He is really clever at it. He is manipulating the spotlight on Paris Hilton to his own advantage. Just as I am by writing this rant. Thanks for reading."
Thank you for writing Goodwill, and thanks for the hits this will get. Do you have an album coming out soon or something? Just kidding ;)
Read Goodwill's article in full here.
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