Kristen Marconi , - on 1/11/11
Titled 'Legend' the NZ Transport Authorities latest anti-drink driving campaign is a hit. Over 500,000 views on vimeo and over 700,000 on YouTube since it's post on the 23rd of October. The NZ Transport Agency says it hopes the hugely positive response to its new drink-drive ad campaign is a sign that young New Zealanders and others worldwide are ready to take up the challenge of speaking up when a mate your out partying with is about to drive drunk. So what do you think? is it a fun short film with a message or a worthy campaign?
"This campaign aims to encourage people who drink with our drink-driver to take some responsibility and speak up when he is about to drive drunk. We want them to have the guts to speak up and say something without feeling like they've killed the mood.
The goal of this advertising is to acknowledge the feelings a young man might have around speaking up when a friend is going to drive drunk. Thinking you might 'look bad' in a social situation is what is in the way for most people. We need to break through this barrier and the use of humour is key to achieving this successfully." - NZ Transport Authority
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