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BPM launches new festival.


The team behind the BPM Festival, Mexico’s biggest dance music party, is proud to present the first ever Primavera Festival in Playa del Carmen on the Riviera Maya, Mexico during the Semana Santa holiday week from April 21st - April 24th, 2011. The four-day festival includes night parties headlined by Lee Burridge, Sander Kleinenberg and Sasha, as well as free day parties at Kool Beach Club and Canibal Royal Beach Club.

The inaugural Primavera Festival will host several free daytime beach parties, as well as three night parties with some of the world’s top DJs to set it off. U.K.’s globetrotter Lee Burridge, titan of the former Tyrant parties at Fabric in London, has released highly acclaimed music on Global Underground, Cecille Records and Fabric Records, as well as his own Balance Series compilation. Fellow Brit Sasha is recognized as one of the world’s most innovative icons of electronic music, having constructed a number of forward-thinking concept albums, including the Grammy-nominated ‘Involver,’ as well as inventive remixes for Depeche Mode, Madonna and Radiohead, just to name a few. And the flying Dutchman Sander Kleinenberg has built an international reputation on his versatility in mixing musical styles as well as integrating video imagery and other visuals into his masterful DJ sets, taking the dance music experience to a whole new level.

April 21 Lee Burridge @ La Santanera
April 22 Sander Kleinenberg @ Blue Parrot Beach Club
April 23 Sasha @ Blue Parrot Beach Club

Kool Beach Club will host free day parties from April 21st to April 24th with Karlos Elizondo (Mexico), Muan (Mexico), Omar Labastida (Mexico), Mike Montano (Mexico), Robbie Akbal (Mexico), Mar-c (Mexico), D-Paack (Mexico), German Wagener (Argentina), Niko Glenn (Argentina), Nitin (Toronto), James Teej (Toronto), Julien Loreto (Toronto), Neno (Toronto), Uppercut (Montreal), Lauren Lane (NYC), Craig Pettigrew (NYC) and Michelangelo (NYC). On April 23rd, Canibal Royal Beach Club will host Guillaume & the Coutu Dumonts, Nitin, James Teej and Robbie Akbal.

Playa del Carmen, Riviera Maya is an idyllic, beautiful Mexican resort town, tucked into the coastline of the Mayan peninsula, 45 minutes south of the tourist haven Cancun. White sand beaches, turquoise waters, and plenty of sunshine are just steps away from the hot nightlife spots La Santanera and Blue Parrot Beach Club, where the Primavera Festival will be holding nightly parties. Meanwhile, daytime party spots Kool Beach Club and Canibal Royal Beach Club are located directly on the beach. The Primavera Festival takes place during Semana Santa, Mexico's most important holiday season of the year, which runs from Palm Sunday to Easter Sunday. With everyone flocking to the beach during this popular holiday week, the festival is sure to be a spirited affair.
Check out the BPM Festival Podcast 02 – Lee Burridge (Live from La Santanera - January 2011): Click here to subscribe to the podcast!

Primavera single event tickets will be available for all night events. The ticket and merchandise center will be open at Kool Beach Club from April 21st to April 24th, 1pm – 7pm.

The BPM Festival
twitter.com/thebpmfestival

For more details and updates on PRIMAVERA, please visit www.thebpmfestival.com

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