Old Spice's New Campaign - Bear-able

After the success of "The man your man can smell like" campaign last year, Old Spice is back this time pushing the quirkyness a few steps further by releasing a Bear Shaped Deodorant Holder for your Old Spice and accompanying video advertisment in todays product launch on facebook.  See for yourself:

The lead up to this was an add released on Monday with Old Spice deodorant taking a man from the bathroom to a fitter finer version on a motorbike driving along with a bikini clad girl (pictured above) and a bear in his Motorbike carriage. The idea being "Smell Better Than Yourself." The bear now clearly a main character in their 2011 campaign. 

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